Skittles —
PLAY THE RAINBOW. TASTE THE RAINBOW
Every Skittles bag carries a random mix of colors—never perfectly balanced, always unpredictable. We turned this irregularity into the Skittles Lottery, a playful parody of Powerball where candies become the winning draw. A campaign that made unpredictability enjoyable, helping people see Skittles not just as a candy, but as a playful cultural experience.
Overview
Student Collective Project
Client
Skittles
Type
We brought the Skittles Lottery to life through a traveling pop-up truck, styled as a playful lottery stand. Installed across iconic U.S. states synonymous with lottery culture — from New York and Atlantic City to Las Vegas and Los Angeles — the trucks appeared at random, reinforcing the theme of unpredictability.
Each served as both a retail space and an immersive brand experience.
Interaction / Execution
Skittles Lottery Truck in New York
Skittles Lottery Truck in Atlantic City
Skittles Lottery Truck in Las Vegas
Skittles Lottery Truck in Los Angeles
At participating locations — convenience stores, delis, and the Skittles Lottery trucks —
consumers can open a Skittles pack and feed the candies into a sorting machine.
The machine counts each color and prints a lottery ticket with the results. Players then
compare their tickets against the official “Skittles Lottery Broadcast.”
A perfect match means a win. Winners can present their ticket to receive a free 2.07 oz pack of Skittles.
Billboards were created to both introduce the Skittles Lottery and
display the official winning numbers for each week.
By turning outdoor media into both promotion and participation, it draws
consumer attention and encourages interaction in a simple, everyday setting.
