Duolingo —
Taechang

Korean fans at concerts are on another level. They memorize every single word and sing along with the musicians at concerts. For musicians, they are fans they could never dream of. However, we discovered that many Korean fans have not learned what they are singing. That’s why it’s an excellent opportunity for Duolingo to launch a campaign to teach Korean concertgoers how to sing and understand the meaning of the lyrics.

Overview

2024 Clio Awards - Bronze / Shortlist
2024 부산국제광고제 (Mad Stars) - Finalist

Client

Duolingo

Featured in

Type

Student Collective Project

Duolingo launches “Taechang” feature for Korean fans on Duolingo,
where they can learn how to sing and really understand what it means. 

Digital / Mobile App

Print

Duolingo creates posters with full lyrics on the way to the concerts.

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