Coca-Cola —
Coke TIME
Overview
During my time at LR Seoul as an art director, our team localized Coca-Cola’s Global Halftime Campaign, translating the global message into a narrative that resonates with local culture. The campaign focuses on Gen Z, who often experience moments of disconnection in their daily routines. Rather than presenting Coca-Cola as just a drink that quenches thirst, the message highlights how a single sip can recharge both body and mind—helping people reconnect and enjoy life again. In doing so, the campaign reinforces the brand’s value as a source of energy and joy in everyday moments.
Art Direction
Concept Ideation
Production
Client
Coca-Cola Korea
Agency
LR Seoul
Skills
Haewon’s Coke TIME
Pani Bottle’s Coke TIME
Chef’s Coke TIME
Coder’s Coke TIME
Campaign Key Visuals
The campaign also extended to out-of-home placements, including subways and bus stops
during peak commuting hours, extending the digital campaign into physical spaces.
Out of Home
We produced dedicated social content with brand ambassadors and distributed it across major digital
channels where Gen Z is most active, including Instagram, YouTube, TikTok, OTT, and webtoon platforms.
